Increase Your Market Share- “Learn How to Tap into the World’s Largest Market”
If you are looking to make your organization smarter and motivated to take action that will increase sales, then book Marti Barletta today. She will get your audience thinking in whole news ways about marketing and how to get breakthrough results by tapping into the world’s largest market—women. Marti will inspire your team think and act differently by presenting compelling examples along with facts based on solid research. You will walk away with powerful and immediately useful tools that will energize your audience to step up your marketing making a positive difference on your bottom line.
Barletta clearly articulates how to focus your marketing or selling efforts to win over women without alienating men. She shares superb strategies providing individuals, leaders and organizations with tips and techniques to turbo-charge their marketing efforts to gain market share.
Marti will dazzle your audience with real world stories, practical tools you can use immediately and insights that will leave you thinking “wow – that’s really brilliant.”
PrimeTime Women: How to Win the Hearts, Minds and Business of Boomer Big Spenders. Every 5th Adult in the United States today is a female over 50 and as more boomers move into midlife, women will constitute an increasing percentage of the U.S. population and are the primary buying decision makers in most households. PrimeTime women are the healthiest, wealthiest, most active, educated and engaged generation of women in history.
“Marti Barletta- the First Lady of marketing to women- is back, and she’s done it again. Marti calls marketing to “Prime Time Women’ a ‘radical opportunity’- and proves it. I not only agree, but I would call anyone who does not make this extraordinary book the centerpiece of their marketing/strategic plans very, very foolish.” – Tom Peters
Trends: Recognize, Analyze and Capitalize. Co-Authored with Tom Peters. These four pocket-sized books deliver crucial business truths to those who are looking for inspiration on leadership, innovation, design, or women in business.
Marketing to Women: How to Win Your Share of the World’s Largest Market. “Marti literally wrote the book on Marketing to Women, and she is the industry-acknowledged thought-leader in the field.” In this lively 2nd edition of Marketing to Women, Marti Barletta tells you exactly how and why corporations are spending more to capture the multi-trillion dollar women’s market.
Marti Barletta recognized in Top 100 Women Making a Difference in 2011 by Today’s Chicago Women! Author, speaker and consultant, Marti Barletta is one of the foremost experts in helping organizations get smarter about women. Her clients have included Allstate, Ford, Logitech and Toys R Us. Ms. Barletta’s most recent book is “PrimeTime Women: How to Win the Hearts, Minds, and Business of Boomer Big Spenders,” addresses the buying power of women ages 50 to 70 and how marketers can drive their brand.
Testimonials:
“”Your information is so spot on. We have spent millions of dollars trying to reach the very audience you spoke of today as we understand that the purse strings are managed by women. It stuns me that so many people don’t get it. I hope everyone understands and appreciates the value of the information you shared with us today.”
- M. Sheehan, Travel Industry Executive
Marti’s keynote on selling to men vs. woman was the highlight of our conference! Marti has a fantastic speaking style that blends humor, high level ideas and practical information. Our audience was highly engaged the whole time, and we already want to schedule her to come back to our conference next year!
-Margaret Godsey. Plum District
We were so lucky to have Marti present at our first National Sales Conference. She spent hours working with us to customize the themes of her speech to our needs, and she left our sales force feeling inspired, energized, and ready to put their new knowledge to work. I know I will see an increase in sales as a direct result of her involvement with the conference.
-Megan Gardner, Plum District
Denmark Women’s Event
Sample List of Marti’s Keynote Speeches:
Marti customizes her training and presentations to your specific organization or event. Some of her popular keynotes include:
Marketing to the World’s Biggest Spenders – Women: As the primary purchasers of almost everything, women buyers drive share and sales for almost every category – B2C, B2B and even conventionally male categories like cars and technology. Learn how to hone your marketing tools to make sure your brand gets the benefit of the powerful growth in today’s she-conomy.
Winning with PrimeTime Women – the Wealthiest, Most Demanding Generation of Women in History: Boomer women are healthy, wealthy, active and, now that their families are grown, ready to spend on themselves. Is your brand ready to win with the women who want more, know more and spend more than anyone else?
Face-to-Face With Female Customers – Making Sure Your Marketing to Women Programs Translate into Sales Success: Women don’t want to be “sold like a girl:” But did you know if you treat her exactly like you treat your best male customers, that will backfire too? Learn the few simple changes in your selling approach that will make all the difference in closing the sale, getting more of her business, and boosting referrals ten-fold!
Women On Top – Six Reasons More Women in Management Always Delivers More Business Success for Men, Women and Organizations: Learn how women’s unique strengths add to an organization’s success toolbox and deliver superior results not just on leadership surveys but also in hard metrics like growth and ROI. Marti details the gender code that will help male and female colleagues better appreciate each other’s differences and build stronger results for everyone.
Living The Good Life – Aim High, Be Happy, Create Good: New findings about meaning, motivation and joy are dispelling the myths about what makes us happy. Combined with worldwide recognition of women’s primary role in creating economic, political and societal well-being, the result is unprecedented opportunity for women to live the good life. Learn the science behind life satisfaction, the reasons your second adulthood will likely be even better than your first. and the distinctively different way that women bring their best to life.
Client List:
